Good morning! Here is some info on USDA's new LRP endorsement for retaining heifers.

The USDA is planning to release a new LRP endorsement product to help encourage ranchers to retain heifers. This program is called BRAND.

The BRAND endorsement will allow producers to insure the economic value of retaining a heifer for breeding over a two-year period. The endorsement would establish a protected value based on the expected slaughter value of the heifer at the time of enrollment. If, at any time during the endorsement period, the heifer’s projected or realized slaughter value exceeds the economic value of retaining her as breeding stock, the policy would provide for the difference.

I will keep everyone up to date on this as it evolves. There is no release date yet but there is some framework.